An event dedicated to the launching of new television audience measurement system in Azerbaijan was held

On November 17, 2022 an event was held on the occasion of the launching of new television audience measurement system in Azerbaijan. The event, organized by "MARSA" (Azerbaijan Media Audience Research System), a local operator of the system created with the technological support of the world’s leading company "Kantar Media", was attended by authorized persons of the Presidential Administration, the Audiovisual Council of the Republic of Azerbaijan, the Media Development Agency, well-known international experts in this field, guests from Turkey, Georgia and Kazakhstan, heads of nationwide terrestrial and satellite channels, as well as officials of large companies and media agencies advertising on television in Azerbaijan.

At the event it was talked about the creation of a new television audience measurement system, currently working in the test mode, and next year will begin its official operation, the benefits of the system, the positive impact on both television in Azerbaijan and the media advertising market as a whole, as well as the fact that as a result, television content will become richer and meet modern requirements.